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Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market Georg August Krentzel 1.º edición
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Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
Georg August Krentzel
Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.
184 pages, 121 Line drawings, black and white; 5 Halftones, black and white; 6 Tables, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de junio de 2020 |
| ISBN13 | 9780367192587 |
| Editores | Taylor & Francis Ltd |
| Páginas | 184 |
| Dimensiones | 179 × 252 × 18 mm · 518 g |
| Lengua | Inglés |
