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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing 1.º edición
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement - Routledge Studies in Marketing
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
216 pages, 22 Line drawings, black and white; 4 Halftones, black and white; 15 Tables, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de noviembre de 2020 |
| ISBN13 | 9780367172695 |
| Editores | Taylor & Francis Ltd |
| Páginas | 212 |
| Dimensiones | 241 × 161 × 21 mm · 474 g |
| Lengua | Inglés |
| Editor | Knox, Kathy (Griffith Univesity, Australia) |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |
