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Brand Management: Mastering Research, Theory and Practice Heding, Tilde (Copenhagen Business School, Denmark) 3.º edición
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Brand Management: Mastering Research, Theory and Practice
Heding, Tilde (Copenhagen Business School, Denmark)
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
324 pages, 71 Line drawings, black and white; 27 Tables, black and white; 71 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de mayo de 2020 |
| ISBN13 | 9780367172589 |
| Editores | Taylor & Francis Ltd |
| Páginas | 338 |
| Dimensiones | 244 × 174 × 23 mm · 630 g |
| Lengua | Inglés |
