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Brand Beauty Unleashed: The Value of Aesthetics in Marketing Roberto M. Alvarez del Blanco 1.º edición
Brand Beauty Unleashed: The Value of Aesthetics in Marketing
Roberto M. Alvarez del Blanco
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
190 pages, 3 Line drawings, black and white; 88 Halftones, color; 1 Tables, black and white; 88 Illu
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2020 |
| ISBN13 | 9780367112417 |
| Editores | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensiones | 235 × 156 × 9 mm · 368 g |
| Lengua | Inglés |