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Advertising in MENA Goes Digital Ilhem Allagui 1.º edición
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Advertising in MENA Goes Digital
Ilhem Allagui
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d
226 pages, 11 Line drawings, black and white; 4 Tables, black and white; 1 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de abril de 2019 |
| ISBN13 | 9780367076504 |
| Editores | Taylor & Francis Ltd |
| Páginas | 226 |
| Dimensiones | 240 × 163 × 25 mm · 494 g |
| Lengua | Inglés |
