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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies Cadeddu, Stephanie B.M. (Swinburne University of Technology, Australia) 1.º edición
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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies
Cadeddu, Stephanie B.M. (Swinburne University of Technology, Australia)
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
270 pages, 28 Line drawings, black and white; 12 Tables, black and white; 28 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de enero de 2019 |
| ISBN13 | 9780367029319 |
| Editores | Taylor & Francis Ltd |
| Páginas | 270 |
| Dimensiones | 241 × 164 × 18 mm · 534 g |
| Lengua | Inglés |
