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Business Marketing Management : B2B Michael Hutt
Business Marketing Management : B2B
Michael Hutt
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de marzo de 2023 |
| ISBN13 | 9780357718230 |
| Editores | Cengage |
| Páginas | 412 |
| Dimensiones | 213 × 277 × 14 mm · 900 g |
| Lengua | Inglés |
Ver todo de Michael Hutt ( Ej. Paperback Book , Hardcover Book y Book )