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A Story is a Deal: How to use the science of story to motivate and persuade Will Storr
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A Story is a Deal: How to use the science of story to motivate and persuade
Will Storr
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de febrero de 2025 |
| ISBN13 | 9780349437248 |
| Editores | Little, Brown |
| Páginas | 368 |
| Dimensiones | 215 × 135 × 31 mm · 370 g |
| Lengua | Inglés |
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