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Niche: The missing middle and why business needs to specialise to survive James Harkin
Niche: The missing middle and why business needs to specialise to survive
James Harkin
Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de agosto de 2012 |
| ISBN13 | 9780349123004 |
| Editores | Little, Brown Book Group |
| Páginas | 256 |
| Dimensiones | 150 × 196 × 17 mm · 206 g |
| Lengua | Inglés |
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