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International Marketing
Klaus Backhaus
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets?
480 pages, 200 figures, tables, illustrations, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2005 |
| Fecha de lanzamiento original | 2004 |
| ISBN13 | 9780333963883 |
| Editores | Macmillan Education UK |
| Páginas | 480 |
| Dimensiones | 156 × 234 × 26 mm · 728 g |
| Lengua | Inglés |
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