Recomienda este artículo a tus amigos:
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Philip J. Kitchen
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
432 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de septiembre de 2001 |
| ISBN13 | 9780333926390 |
| Editores | Palgrave Macmillan |
| Páginas | 410 |
| Dimensiones | 152 × 229 × 29 mm · 766 g |
Mas por Philip J. Kitchen
Mostrar todoMere med samme udgiver
Ver todo de Philip J. Kitchen ( Ej. Hardcover Book y Paperback Book )