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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories M. Beck-Burridge
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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
M. Beck-Burridge
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
192 pages, illustrations (chiefly colour) portraits (some colour)
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de noviembre de 2001 |
| Fecha de lanzamiento original | 2000 |
| ISBN13 | 9780333925409 |
| Editores | Palgrave Macmillan |
| Páginas | 196 |
| Dimensiones | 155 × 235 × 10 mm · 453 g |
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