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Rolling Out New Products Across International Markets: Causes of Delays G. Chryssochoidis
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Rolling Out New Products Across International Markets: Causes of Delays
G. Chryssochoidis
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.
264 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de noviembre de 2003 |
| ISBN13 | 9780333794647 |
| Editores | Palgrave Macmillan |
| Páginas | 249 |
| Dimensiones | 140 × 216 × 19 mm · 430 g |
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