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Data Construction and Data Analysis for Survey Research Raymond Kent
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Data Construction and Data Analysis for Survey Research
Raymond Kent
This text aims to provide an accessible and easy to follow guide to survey data analysis for marketing and social science students. It avoids the more usual statistics-driven approach, instead, a hand-holding approach embarking on research projects and with strong pedagogical design.
268 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de agosto de 2001 |
| ISBN13 | 9780333763063 |
| Editores | Macmillan Education UK |
| Páginas | 248 |
| Dimensiones | 189 × 246 × 15 mm · 526 g |
| Lengua | Inglés |
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