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New Developments and Approaches in Consumer Behaviour Research
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New Developments and Approaches in Consumer Behaviour Research
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
360 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de septiembre de 1998 |
| ISBN13 | 9780333739075 |
| Editores | Palgrave Macmillan |
| Páginas | 345 |
| Dimensiones | 170 × 244 × 25 mm · 766 g |
| Editor | Balderjahn, Ingo |
| Editor | Mennicken, Claudia |
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