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New Developments and Approaches in Consumer Behaviour Research
New Developments and Approaches in Consumer Behaviour Research
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
360 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de septiembre de 1998 |
| ISBN13 | 9780333739075 |
| Editores | Palgrave Macmillan |
| Páginas | 345 |
| Dimensiones | 170 × 244 × 25 mm · 766 g |
| Editor | Balderjahn, Ingo |
| Editor | Mennicken, Claudia |