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Practical Marketing Planning John Cooper
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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de mayo de 1997 |
| ISBN13 | 9780333679081 |
| Editores | Palgrave Macmillan |
| Páginas | 288 |
| Dimensiones | 144 × 234 × 16 mm · 436 g |
| Lengua | Inglés |
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