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Contemporary Issues in Marketing Martin Evans
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Contemporary Issues in Marketing
Martin Evans
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.
240 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 1999 |
| ISBN13 | 9780333677742 |
| Editores | Macmillan Education UK |
| Páginas | 240 |
| Dimensiones | 190 × 246 × 14 mm · 435 g |
| Lengua | Inglés |
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