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Brands: The New Wealth Creators John Murphy
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Brands: The New Wealth Creators
John Murphy
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
240 pages, facsimiles
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de noviembre de 1997 |
| ISBN13 | 9780333659090 |
| Editores | Palgrave Macmillan |
| Páginas | 224 |
| Dimensiones | 155 × 235 × 16 mm · 387 g |
| Editor | Hart, S. |
| Editor | Murphy, J. |
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