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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945 M. Rosenbaum
From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
M. Rosenbaum
This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.
328 pages, tables, bibliography, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de enero de 1997 |
| ISBN13 | 9780333619452 |
| Editores | Palgrave Macmillan |
| Páginas | 315 |
| Dimensiones | 215 × 139 × 18 mm · 410 g |
| Lengua | Inglés |