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Designer Politics: How Elections Are Won Margaret Scammell
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Designer Politics: How Elections Are Won
Margaret Scammell
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.
360 pages, tables, plates
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de abril de 1995 |
| ISBN13 | 9780333586723 |
| Editores | Palgrave Macmillan |
| Páginas | 342 |
| Dimensiones | 140 × 216 × 20 mm · 426 g |
| Lengua | Inglés |
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