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Brand Power
In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.
271 pages, 52 b&w illustrations, 64 colour illustrations, 32pp plates
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de julio de 1994 |
| ISBN13 | 9780333570135 |
| Editores | Palgrave Macmillan |
| Páginas | 271 |
| Dimensiones | 159 × 240 × 19 mm · 589 g |
| Editor | Stobart, Paul |
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