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Managing Enterprise Content: A Unified Content Strategy - Voices That Matter Ann Rockley 2.º edición
Managing Enterprise Content: A Unified Content Strategy - Voices That Matter
Ann Rockley
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere and on any device. This book presents a unified content strategy model.
384 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2012 |
| ISBN13 | 9780321815361 |
| Editores | Pearson Education (US) |
| Páginas | 384 |
| Dimensiones | 229 × 180 × 21 mm · 650 g |
| Lengua | Inglés |
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