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Branding the Candidate: Marketing Strategies to Win Your Vote - Praeger Series in Political Communication Lisa D. Spiller
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Branding the Candidate: Marketing Strategies to Win Your Vote - Praeger Series in Political Communication
Lisa D. Spiller
American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
209 pages, black & white illustrations, black & white tables, maps
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de julio de 2011 |
| ISBN13 | 9780313394041 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 228 |
| Dimensiones | 156 × 235 × 23 mm · 521 g |
| Lengua | Inglés |
