Recomienda este artículo a tus amigos:
Too Busy to Shop: Marketing to Multi-Minding Women Kelley M. Skoloda
Too Busy to Shop: Marketing to Multi-Minding Women
Kelley M. Skoloda
That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers.
180 pages, 4 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2009 |
| ISBN13 | 9780313354878 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 192 |
| Dimensiones | 166 × 242 × 19 mm · 476 g |
| Lengua | Inglés |