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Marketing Masculinities: Gender and Management Politics in Marketing Work - Contributions in Labor Studies Lee V. Chalmers
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Marketing Masculinities: Gender and Management Politics in Marketing Work - Contributions in Labor Studies
Lee V. Chalmers
This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de abril de 2001 |
| ISBN13 | 9780313316036 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 208 |
| Dimensiones | 235 × 160 × 20 mm · 508 g |
| Lengua | Inglés |
