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Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America Richard Germain
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Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America
Richard Germain
By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de agosto de 1996 |
| ISBN13 | 9780313299216 |
| Editores | ABC-CLIO |
| Páginas | 240 |
| Dimensiones | 160 × 230 × 10 mm · 512 g |
| Lengua | Inglés |
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