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Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
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Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success
In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
296 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de diciembre de 2003 |
| ISBN13 | 9780312239114 |
| Editores | St Martin's Press |
| Páginas | 279 |
| Dimensiones | 140 × 216 × 21 mm · 448 g |
| Editor | Aggarwal, V. |
