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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series J. Gary Taylor
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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand - Yale Agrarian Studies Series
J. Gary Taylor
'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.
304 pages, 46 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de marzo de 2004 |
| ISBN13 | 9780300102338 |
| Editores | Yale University Press |
| Páginas | 304 |
| Dimensiones | 140 × 210 × 2 mm · 449 g |
| Lengua | Inglés |
