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Great American Blow-up: Puffery in Advertising and Selling Ivan L. Preston Second edition
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Great American Blow-up: Puffery in Advertising and Selling
Ivan L. Preston
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de agosto de 1996 |
| ISBN13 | 9780299152543 |
| Editores | University of Wisconsin Press |
| Páginas | 256 |
| Dimensiones | 228 × 155 × 15 mm · 360 g |
| Lengua | Inglés |
