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Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series Lisa Kernan
Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series
Lisa Kernan
Starting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars.
310 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de noviembre de 2004 |
| ISBN13 | 9780292705586 |
| Editores | University of Texas Press |
| Páginas | 308 |
| Dimensiones | 159 × 229 × 17 mm · 442 g |
| Lengua | Inglés |