Recomienda este artículo a tus amigos:
Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
Precio
$ 85,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 25 de jun. - 8 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.
220 pages, 16 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2006 |
| ISBN13 | 9780275992231 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 232 |
| Dimensiones | 156 × 235 × 24 mm · 512 g |
| Lengua | Inglés |
| Editor | Hauser, William J. |
| Editor | Lewison, Dale M. |
| Editor | Orr, Linda M. |
| Editor | Thomas, Andrew R. |
