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Code Red in the Boardroom: Crisis Management as Organizational DNA W. Timothy Coombs Annotated edition
Code Red in the Boardroom: Crisis Management as Organizational DNA
W. Timothy Coombs
Argues that crisis management should not just begin when a crisis hits. It should be a variety of activities that the organisation performs daily to prevent crises from occurring. This work defines the types of crises an organisation might experience, and shows how proactive crisis management makes the company stronger.
144 pages, 8 illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2006 |
| ISBN13 | 9780275989125 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 152 |
| Dimensiones | 241 × 164 × 17 mm · 390 g |
| Lengua | Inglés |