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Why We Shop: Emotional Rewards and Retail Strategies Jim Pooler
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Why We Shop: Emotional Rewards and Retail Strategies
Jim Pooler
This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche.
214 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2003 |
| ISBN13 | 9780275981723 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 216 |
| Dimensiones | 156 × 234 × 12 mm · 494 g |
| Lengua | Inglés |
