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The Idea of Political Marketing Nicholas J O\'shaughnessy
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The Idea of Political Marketing
Nicholas J O\'shaughnessy
Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 2002 |
| ISBN13 | 9780275975951 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 280 |
| Dimensiones | 163 × 230 × 26 mm · 566 g |
| Lengua | Inglés |
| Editor | Henneberg, Stephan C.M. |
| Editor | O'Shaughnessy, Nicholas O. |
