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Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding John A. Morello
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Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding
John A. Morello
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims.
128 pages
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