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Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising Anne Johnston
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Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
Anne Johnston
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.
242 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2000 |
| ISBN13 | 9780275940713 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 240 |
| Dimensiones | 156 × 234 × 14 mm · 571 g |
| Lengua | Inglés |
