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Advertising and Consumer Psychology: Volume 3
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Advertising and Consumer Psychology: Volume 3
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
302 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de octubre de 1986 |
| ISBN13 | 9780275921545 |
| Editores | ABC-CLIO |
| Páginas | 302 |
| Dimensiones | 156 × 234 × 19 mm · 603 g |
| Lengua | Inglés |
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