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Customer Relationship Management Ed Peelen 2.º edición
Customer Relationship Management
Ed Peelen
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
440 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de septiembre de 2013 |
| ISBN13 | 9780273774952 |
| Editores | Pearson Education Limited |
| Páginas | 440 |
| Dimensiones | 192 × 243 × 24 mm · 726 g |
| Lengua | Inglés |