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Advertising: strategy, creativity and media Chris Fill
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Advertising: strategy, creativity and media
Chris Fill
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
416 pages, col. Illustrations, col. ports.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2012 |
| ISBN13 | 9780273760894 |
| Editores | Pearson Education Limited |
| Páginas | 416 |
| Dimensiones | 196 × 265 × 19 mm · 768 g |
| Lengua | Inglés |
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