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Marketing Strategies: A Contemporary Approach Ashok Ranchhod 2.º edición
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Marketing Strategies: A Contemporary Approach
Ashok Ranchhod
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
440 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2007 |
| ISBN13 | 9780273706748 |
| Editores | Pearson Education Limited |
| Páginas | 440 |
| Dimensiones | 190 × 245 × 22 mm · 870 g |
