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Marketing Management and Strategy
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de abril de 2006 |
| ISBN13 | 9780273693987 |
| Editores | Pearson Education Limited |
| Páginas | 464 |
| Dimensiones | 266 × 198 × 26 mm · 1,06 kg |
| Lengua | Inglés |
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