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Brand Management: A Theoretical and Practical Approach Rik Riezebos
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Brand Management: A Theoretical and Practical Approach
Rik Riezebos
This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
352 pages, illustrations, indexes
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de septiembre de 2002 |
| ISBN13 | 9780273655053 |
| Editores | Pearson Education Limited |
| Páginas | 352 |
| Dimensiones | 189 × 247 × 19 mm · 654 g |
| Lengua | Inglés |
