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Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers Fred Selnes
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Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
Fred Selnes
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de marzo de 2025 |
| ISBN13 | 9780262049627 |
| Editores | MIT Press Ltd |
| Páginas | 144 |
| Dimensiones | 160 × 236 × 20 mm · 350 g |
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