This is Marketing: You Can’t Be Seen Until You Learn To See - Seth Godin - Libros - Penguin Books Ltd - 9780241370148 - 15 de noviembre de 2018
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Seth Godin
This is Marketing: You Can’t Be Seen Until You Learn To See

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Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.

288 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 15 de noviembre de 2018
ISBN13 9780241370148
Editores Penguin Books Ltd
Páginas 288
Dimensiones 231 × 154 × 23 mm   ·   368 g
Lengua Inglés  

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