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Managing Electronic Media: Making, Marketing, and Moving Digital Content Van Tassel, Joan (PhD Associate Professor, National University) 1.º edición
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Managing Electronic Media: Making, Marketing, and Moving Digital Content
Van Tassel, Joan (PhD Associate Professor, National University)
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
432 pages, 50 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2010 |
| ISBN13 | 9780240810201 |
| Editores | Taylor & Francis Ltd |
| Páginas | 418 |
| Dimensiones | 192 × 234 × 26 mm · 1,02 kg |
| Lengua | Inglés |
