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Inside IBM: Lessons of a Corporate Culture in Action James W. Cortada
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Inside IBM: Lessons of a Corporate Culture in Action
James W. Cortada
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
480 pages, 73 figures, 9 tables; 73 figures, 9 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2023 |
| ISBN13 | 9780231213004 |
| Editores | Columbia University Press |
| Páginas | 480 |
| Dimensiones | 246 × 165 × 39 mm · 952 g |
| Lengua | Inglés |
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