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The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences Raj K. De Datta
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
Raj K. De Datta
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.
208 pages, 16 figures and tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 2021 |
| ISBN13 | 9780231202206 |
| Editores | Columbia University Press |
| Páginas | 200 |
| Dimensiones | 224 × 148 × 26 mm · 388 g |
| Lengua | Inglés |