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One Up: Creativity, Competition, and the Global Business of Video Games Joost Van Dreunen
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One Up: Creativity, Competition, and the Global Business of Video Games
Joost Van Dreunen
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
296 pages, 39 figures, 23 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de octubre de 2020 |
| ISBN13 | 9780231197526 |
| Editores | Columbia University Press |
| Páginas | 296 |
| Dimensiones | 236 × 161 × 26 mm · 618 g |
| Lengua | Inglés |
