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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community M. Moskowitz
Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
M. Moskowitz
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
256 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de diciembre de 2009 |
| ISBN13 | 9780230615601 |
| Editores | Palgrave Macmillan |
| Género | Chronological Period > 1851-1899 - Chronological Period > 20th Century - Chronological Period > 21st Century |
| Páginas | 240 |
| Dimensiones | 140 × 216 × 17 mm · 376 g |
| Lengua | Inglés |
| Editor | Moskowitz, Marina |
| Editor | Schweitzer, Marlis |