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The Idea Writers: Copywriting in a New Media and Marketing Era T. Iezzi
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The Idea Writers: Copywriting in a New Media and Marketing Era
T. Iezzi
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
224 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de diciembre de 2010 |
| ISBN13 | 9780230613881 |
| Editores | Palgrave Macmillan |
| Páginas | 213 |
| Dimensiones | 154 × 232 × 12 mm · 370 g |
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